Symbolism of Popular Culture

Thursday, September 25, 2008

Cool 2 page essay here that might be of interest:

Symbolism of Popular Culture

For example, suppose a macro-pattern defined by film genre and a sequence progression in this pattern from introverted, feminine genres such as horror films to extraverted, masculine genres such as westerns. Given this scenario, the chances of a great western film becoming successful in a dominant horror context might be less likely than a mediocre horror film.

Questions like this led us to speculate if there might be other factors at work outside of the conscious efforts of sophisticated Madison Avenue advertising firms to make products different from the rest. Might the most successful products be so not because they stood out but rather because they fit into the times. Perhaps our most successful products made connections rather than cut connections. We wondered if these connections might be somewhat unconscious ones to vague (but real) things like the "spirit of the times" or the "zeitgeist" of the period.

I could see how this might be the case, given that so much research goes into branding and marketing products in ways that resonate with people on both conscious and subconscious levels. Whereas someone may have conscious thought processes like "Buy item A because it is cheaper" or "Buy item B because it is more expensive, and more expensive things are usually better quality", on a wholly unconscious level they may be drawn to a certain product based on motivators they don't fully understand.

Posted by Jonah Dempcy at 5:13 AM  

39 comments:

Might be more significant than a mere cultural symbol?


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Stephen Hand said...
August 21, 2009 at 7:30 PM  
araceliscowman said...
December 4, 2009 at 1:13 PM  

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March 22, 2010 at 5:24 AM  
敬忠 said...
April 1, 2010 at 3:13 AM  

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April 26, 2010 at 7:33 PM  
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May 2, 2010 at 4:21 AM  

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May 7, 2010 at 2:23 AM   May 13, 2010 at 5:20 PM  

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May 23, 2010 at 9:22 PM  

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May 31, 2010 at 10:30 AM  

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雅雯雅雯 said...
June 8, 2010 at 11:47 PM  
rodriguezp said...
June 15, 2010 at 4:55 PM  
義珊 said...
June 19, 2010 at 5:24 AM  
怡伶 said...
June 24, 2010 at 8:15 AM  
佩春 said...
July 1, 2010 at 12:25 PM  

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于庭 said...
July 5, 2010 at 12:26 AM  
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July 8, 2010 at 5:50 PM  

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July 10, 2010 at 8:34 PM  

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July 12, 2010 at 10:33 PM  

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懿綺懿綺 said...
July 15, 2010 at 5:20 AM  

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婉婷 said...
July 15, 2010 at 5:20 AM  
張怡 said...
July 17, 2010 at 7:55 PM  

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July 20, 2010 at 5:50 AM  

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July 20, 2010 at 5:53 AM  

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芳瑜芳瑜 said...
July 22, 2010 at 10:23 PM   July 25, 2010 at 7:34 PM  

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July 28, 2010 at 5:51 PM  

與人相處不妨多用眼睛說話,多用嘴巴思考. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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July 31, 2010 at 6:57 PM  

人有兩眼一舌,是為了觀察倍於說話的緣故。............................................................

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August 6, 2010 at 12:36 PM  

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August 11, 2010 at 5:55 PM  

在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」..................................................

璇陳陳陳竹 said...
August 14, 2010 at 12:32 AM  

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August 16, 2010 at 12:57 AM  

生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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August 18, 2010 at 8:16 AM  

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方峻君 said...
August 20, 2010 at 8:13 PM  

卡爾.桑得柏:「除非先有夢,否則一切皆不成。」共勉!.................................................................

August 23, 2010 at 3:06 AM  

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淑洪娟 said...
August 23, 2010 at 3:06 AM  

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