Classic Coca Cola Ads

Thursday, September 25, 2008

These classic ads have something eerie about them. There are many ways to analyze them-- from the subliminal sexual symbolism to esoteric and occult symbolism.

Look at how set up these shots are! I don't think it's just meaningless aesthetics, there is obviously a lot of thought put into staging these ads. I'm not sure what it means, but here's a little pattern recognition of some of the things I notice.

The bride/groom picture has a yin/yang, duality feel. The black male and white female shapes form an X. There is a similar X made in the image above where a woman has her arms crossed, grabbing the two Cokes. As for the duality, it is a common theme expressed in this and other advertisements, and a favorite subject of occult societies such as the Freemasons. Black and white checkerboards or motifs are especially common.

The Halloween-themed advertisement above is quite strange. It has the two Cokes like twin towers framing the shot. The woman's hands are in a mudra, a hand gesture which forms either the letter M or perhaps a pyramid if you look at the negative space.

That's it for now, feel free to post your own interpretations in the comments.

Posted by Jonah Dempcy at 4:56 AM  


Love the Coke ads, however:

The Freemasons have NOTHING to do with the occult. This is an urban myth. My late father was a Mason from the time he was old enough to go to Lodge. He was an accomplished Air Force officer and a Professor of Communications. No occult. I assure you.

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Donny said...
May 13, 2010 at 7:00 PM  

Grrr. Git. Followers.

June 13, 2012 at 7:25 AM  

omfg the commonplace ignorance as ever. occult=knowledge hidden from common sight. Obviously the subconscious programming is guaranteed always centered aound sex or fear. you can see outline resembling penis in the skating poster and the furr one resembles crosshand double handjob. the wedding is a perspective trick so obvious I LOLd. cross might react with christianity or other ideolgies.

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