Vector Equilibrium: A Synchronicities Blog

These classic ads have something eerie about them. There are many ways to analyze them-- from the subliminal sexual symbolism to esoteric and occult symbolism.

Look at how set up these shots are! I don't think it's just meaningless aesthetics, there is obviously a lot of thought put into staging these ads. I'm not sure what it means, but here's a little pattern recognition of some of the things I notice.

The bride/groom picture has a yin/yang, duality feel. The black male and white female shapes form an X. There is a similar X made in the image above where a woman has her arms crossed, grabbing the two Cokes. As for the duality, it is a common theme expressed in this and other advertisements, and a favorite subject of occult societies such as the Freemasons. Black and white checkerboards or motifs are especially common.

The Halloween-themed advertisement above is quite strange. It has the two Cokes like twin towers framing the shot. The woman's hands are in a mudra, a hand gesture which forms either the letter M or perhaps a pyramid if you look at the negative space.

That's it for now, feel free to post your own interpretations in the comments.